• Engine
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                          • -Zinc
                            • -Thruhull
                              • -Fiberglass
                                • -Keel
                                  • -Propeller
                                    • -Bottom Paint
                                    • Hardware
                                      • -Mooring
                                        • -Fabrication
                                          • -Welding
                                            • -Windlass
                                              • --Powerwinch
                                              • --Maxwell
                                              • --Imtra
                                            • -Inflatable
                                            • Above Waterline
                                              • -Gel Coat
                                                • -Paint
                                                  • -Varnish
                                                    • -Carpentry
                                                      • -Detailing
                                                        • -Lettering
                                                          • -Canvas
                                                            • -Upholstery
                                                              • -Woodwork
                                                                • -Cabinetry
                                                                  • -Teak
                                                                  • Sailboat
                                                                    • -Sails
                                                                      • -Rigging
                                                                        • --Dutchman
                                                                        • --Harken
                                                                        • --Selden
                                                                        • --Z Spar
                                                                        • --Sparecraft
                                                                        • --Forespar
                                                                        • --Furlex
                                                                        • --Facnor
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                                                                      • -Generators
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                                                                        • --Fischer
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                                                                        • --Northern Lights
                                                                        • --Onan
                                                                        • --Westerbeke
                                                                        • --CAT
                                                                        • --Cummins
                                                                      • -Solar
                                                                        • --Solbian
                                                                        • --System Design
                                                                      • -Wind
                                                                        • -Alternators
                                                                          • --High Output Alternators
                                                                      • Winter
                                                                        • -Winterization
                                                                          • -Shrinkwrap
                                                                            • -Storage
                                                                              • -Indoor Storage
                                                                              • Interior
                                                                                • -Air Conditioning
                                                                                  • --Webasto
                                                                                  • --Flagship Marine
                                                                                  • --MarinAire
                                                                                  • --Dometic
                                                                                • -Stove
                                                                                  • --Dometic
                                                                                  • --Eno
                                                                                  • --Dickinson
                                                                                  • --Force 10
                                                                                  • --Seaward
                                                                                  • --Avanti
                                                                                • -Refrigeration
                                                                                  • --Isotherm
                                                                                  • --Dometic
                                                                                  • --Sea Frost
                                                                                • -Heater
                                                                                  • --Eberspacher
                                                                                  • --Wallas
                                                                                  • --Sigmar
                                                                                  • --Refleks
                                                                              • Haul Out
                                                                                • -5 Tons
                                                                                  • -10 Tons
                                                                                    • -20 Tons
                                                                                      • -30 Tons
                                                                                        • -40 Tons
                                                                                          • -50 Tons
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                                                                                                NAUTI BUT NICE: How to Smash Yachting YouTube with NautiStyles
                                                                                                /

                                                                                                This week on the SHIPSHAPE podcast, we caught up with Victoria and Rico from NautiStyles – the most watched US-based yacht walk-through YouTube channel in the world. We discover their story of how they built up their channel from scratch, glean their recipe for online success and enjoy a sneak preview of their next epic yachting adventure: building a semi-custom Bering 75 explorer.

                                                                                                 

                                                                                                Transcript ——

                                                                                                Farah [00:00:00] Hello and welcome to the Shipshape Podcast, a series of podcasts where we meet amazing people and talk about their experiences, personal, technical and all related to the maritime world. Come and dive in and dive in.

                                                                                                 

                                                                                                Georgia [00:00:17] Diving this week on the Shipshape podcast. We are delighted to speak to Victoria and Rico from Naughty Styles, which has the accolade of being the most watched US based yacht walk through YouTube channel in the world, garnering more than 4 million views per month. If you want to know how to get to this top spot on yachting YouTube, we’ve got the answer. So we pick their brains and find out what they’ve been up to recently and their top tips for getting ahead. So lovely to see you guys. Thanks for joining us on the podcast.

                                                                                                 

                                                                                                Victoria [00:00:55] Thanks for having us.

                                                                                                 

                                                                                                Georgia [00:00:57] My name is Georgia Tyndall. I am joined by the Love.

                                                                                                 

                                                                                                Talha [00:01:01] I tell you what’s up, guys. Welcome to the show. Great to have you here and good to be here. Looking forward to hearing your stories and learning from your experiences. So where should we start? Right in the beginning or the end?

                                                                                                 

                                                                                                Victoria [00:01:15] Probably in the middle somewhere. Or maybe Good.

                                                                                                 

                                                                                                Talha [00:01:18] In the middle somewhere. Oh, good. So, what are you thinking? Like what? What is the background to all of this? Naughty Stiles now has become this thing, this big thing, right? How did. How did start with you guys? Yeah. Was it the US? Yeah, yeah, yeah, yeah.

                                                                                                 

                                                                                                Victoria [00:01:33] Yeah, definitely. It started about seven years ago as well. Almost ten years now. Right. We got into boating. Yes. Together. And as we were looking for buying our own boat and buying a boat we could live on. As we started exploring all that, just realized there wasn’t a lot out there to be able to just really see different types of boats. And it was very limited and primarily was just broker type videos or like super beautiful almost music videos. And there was just nothing really sort of a TV style show that you could really feel like you exploring with somebody. So it started out about seven years ago. I started a nautical blog called 90 Styles on Instagram and obviously a website, a blog. And as we started to go to more boat shows and just starting to get more content, we started doing our Facebook lives and those did really well. I would just do like, you know, super casual. Obviously life walkthrough of the boats and took off was doing really well. And I was at the time working in commercial industry for a long time, ten years. And as COVID hit we right before I put out well, Rico said like we did a couple of tours actually in Can, and Rico said, like, you should check.

                                                                                                 

                                                                                                Talha [00:02:57] Three years.

                                                                                                 

                                                                                                Victoria [00:02:58] Ago, right? Yeah, you should put those on YouTube. And, you know, I was just like, I don’t understand this whole YouTube animal. Like, it’s it’s just so like, it’s not monetizing. I don’t quite get it. Like what? And he’s like, well, these are really cool. Like cool tours. You should just put them out. So I was like, I’m not an editor, you know, I’m okay. I’ll try. So I did my very best basic edit And from the YouTube life and I mean from Facebook and through it up on YouTube channel just exploded. First video monetized that second video, you know just went crazy and COVID hit And in that moment, the whole commercial industry and Hollywood shut down. And Rico basically said, Well, I guess you’re doing YouTube now.

                                                                                                 

                                                                                                Talha [00:03:37] Yeah. So, you know, like, you know, it’s not just about this. All this. Yeah, it’s pretty easy because, you know, the one thing was shut down, the whole production was shut down. Hollywood and including the commercial, obviously. So that was a great opportunity, was like, okay, you know, maybe just do full time YouTube and see what happens. Yeah.

                                                                                                 

                                                                                                Georgia [00:03:57] So you’re.

                                                                                                 

                                                                                                Victoria [00:03:59] Saying happened.

                                                                                                 

                                                                                                Georgia [00:04:00] Out of a bad situation there you see the the difficulties of COVID and think, well, might as well have a go.

                                                                                                 

                                                                                                Victoria [00:04:06] And people were so interested in that because it really just took them. So the problem was it was a lack of content because obviously all I had at the moment is everything that we’ve shot during the last few shows, but none of it was really shot for YouTube. So looking back and those tours now, I’m like, I cringe because I’m like, Oh, this is just it’s not really the right format. But at the time that’s all we had. So I started repurposing the footage and re-editing and just learning, you know, just learn myself have added. I just like taught myself and, you know, just started doing it. And I guess it was such an escape for people at the time. I mean, in general, everybody on YouTube did so well because people wanted to escape. And this was something that people really couldn’t do, you know, And I think it really, really took off. And yeah, here we are.

                                                                                                 

                                                                                                Talha [00:04:55] And then we were thinking initially we’re thinking, okay, but we need both shows we need. Some brand new boats because that’s what people are interested in. And then, of course, the Corvette that they’re going to hold shows. So we kind of think, what can we do? Like, how can we form boats for people? So we reached out to local brokerages and started filming preowned brokerage boats.

                                                                                                 

                                                                                                Victoria [00:05:16] And it was so well-received, People like this is like, you know, this is so interesting. This is what I would be interested in. And, you know, for a lot of people, it was like this is sort of a life changing experience, realizing life’s too short and just wanted to, you know, when this is over, this is a want to do or, you know, just like, what can I do now? And a lot of people have bought boats, you know, sold homes, moved, you know, all those different things. So I think it was just kind of a perfect storm for us. And, you know, we’re very fortunate that it worked out, but it was also challenging trying to get the content for sure.

                                                                                                 

                                                                                                Georgia [00:05:51] Yeah. You sell me notes from. Exactly.

                                                                                                 

                                                                                                Victoria [00:05:55] Well, we live in Marina Del Rey, lived at the time in Los Angeles. So, yeah, we were surrounded by boats, you know, 8000 boats in the marina. So it’s just a matter of finding interesting ones to sell.

                                                                                                 

                                                                                                Talha [00:06:07] And convincing brokers that it’s that it’s a win win situation for them. Yeah. I mean, now, like, it’s a lot easier, but in the beginning it was like, what do you mean you want to film the boat? Like how much? But it was like, nothing. Free. You don’t have to pay anything. We don’t get any money.

                                                                                                 

                                                                                                Victoria [00:06:25] Yeah, that’s worth mentioning that we don’t mention enough on the channel is that we actually don’t accept any money, Don’t charge any money. We don’t work for hire for any of our yacht tours. We obviously get approached all the time and we turn it down because we want to be able to keep our independence, keep our integrity, and only show what we want to show on the channel. So when you do four or five videos a month max. So it’s it’s you know, there’s other channels that do 12 to 14 hour days. Okay. Oh, the concept is different.

                                                                                                 

                                                                                                Georgia [00:07:01] So that means if you were if you found a boat that you thought looked really cool, but then you went on it and actually you thought it was pretty dreadful, would you do a very honest tool? You know, would you give an idea?

                                                                                                 

                                                                                                Victoria [00:07:15] We would usually leave this. We are not a review channel. We are through a channel. You know, it’s reviews is a first of all, you know, we wouldn’t be able to be on many vessels if we just went and did our honest review of every boat. I don’t think that’s going to go well in this industry. Second of all, I think people are interested to see something if they’re going to go look at it for themselves and they’re going to see the, you know, the some small negatives, there’s no point. We focus on the positives and usually we choose the boat that doesn’t have many negatives because why when you’ve got four or five chances a month to show something interesting. So we just feel like there’s no point of showing crappy boat. Why? Let’s show stuff that’s different, unique. You know.

                                                                                                 

                                                                                                Talha [00:07:59] We have shown boats which were now 20, 30 years old and needed a little bit of TLC on the exterior on that. You mention it and then we do mention it. Yeah, but it’s not They’ve been picking us like, oh, this range is not right. And all this little bit of oil in the village. And I mean, that’s something if somebody is interested, they would go through the due diligence anyways.

                                                                                                 

                                                                                                Victoria [00:08:21] Yeah, exactly.

                                                                                                 

                                                                                                Talha [00:08:22] Nice. And to what I thought was really interesting was that you said it all started from like Facebook Live. So this wasn’t part of the plan. You guys were just like, Oh, let’s just start broadcasting the people. Like, Yeah. And then it just snowballed into hundreds of thousands of views. That’s true. Yeah.

                                                                                                 

                                                                                                Victoria [00:08:40] Millions in some cases, Yeah.

                                                                                                 

                                                                                                Talha [00:08:42] Millions, right. And so how I mean, because you guys know this as it sells the the YouTube channel and you’re saying is this relatively new then covered.

                                                                                                 

                                                                                                Victoria [00:08:50] Yeah, it’s technically full time officially would be April so yeah two and a half years.

                                                                                                 

                                                                                                Talha [00:08:56] Yeah. And even in that two and a half years, you guys probably seen like the landscape change and just YouTube and the internet and everything change a little. How have you perceive that? Has it worked for you or like content producers like you?

                                                                                                 

                                                                                                Victoria [00:09:10] Yeah, I mean, it’s definitely changed. I mean, there’s a lot more creators, which I think there was were quite there’s a lot more creators in our space that are coming up, I think exciting. It’s such a big space. We are always supportive. Like, we we you know, we don’t have any competition that we feel like all the I call them YouTubers that are, you know, in our space a handful where we have a WhatsApp group going, you know, we’re all friendly with each other. We just had dinner all together in Cannes. So just, you know, I feel like it’s there’s no point. There’s so much space for all of us. We all completely different from each other. We all have very different way of delivering content. And I mean, there’s nobody there’s no really a couple that’s doing this at least successfully at the moment. And there are a lot. Of new people up and coming and we meet them at boat shows. They come up, say hi, and ask us for tips, and I’m all for it. I think the more, the merrier. There’s there’s no reason why, you know, why not support each other?

                                                                                                 

                                                                                                Talha [00:10:12] Well, I mean, look at HGTV, right? I mean, they are a perfect example there. I don’t know how many renovation shows, different shows they have and how many home buying shows they have and all work out for them. So, yeah, I kind of feel like everybody’s a little bit different and has a little secret sauce, and I think it works. Hmm. Is there a TV? Do we need both TV? Yes.

                                                                                                 

                                                                                                Victoria [00:10:34] We need one.

                                                                                                 

                                                                                                Talha [00:10:37] Yes.

                                                                                                 

                                                                                                Georgia [00:10:38] I mean, if you your earlier background are you. But do either of you have like a nautical background?

                                                                                                 

                                                                                                Talha [00:10:45] Hmm. Or. Yes and no. I mean.

                                                                                                 

                                                                                                Victoria [00:10:48] How far back are we going? No, I didn’t start sailing at nine or. I mean.

                                                                                                 

                                                                                                Talha [00:10:55] I spent a lot of time with my grandpa as a child on the boat, but just going on that, you know, small boat going fishing in Germany. So. Yeah. So that that was my boating background and a little bit of hobby, cat sailing and little lasers. You know, once a year in the summer. Oh, that’s a hard sailing. Nice. That’s fun and boating together. But we got into boating together. And what did you guys start a movie with? Our souls.

                                                                                                 

                                                                                                Victoria [00:11:24] It started as Rico. Rico said when we met and started dating. He said, I kind of would like to live in a boat someday. And I said, That’s great. Show me what you’re talking about, because I love boats. I’m all into it, like I said. Yeah. And so she took me aboard of this one boat. Not going to mention a brand. It was a yeah.

                                                                                                 

                                                                                                Talha [00:11:45] Never mind.

                                                                                                 

                                                                                                Victoria [00:11:46] That it was a 35 foot old sailboat as we both walked.

                                                                                                 

                                                                                                Talha [00:11:53] Through. That’s what he had in mind. No way.

                                                                                                 

                                                                                                Victoria [00:11:55] Well, I don’t think he had anything in mind. I think it’s what we could afford.

                                                                                                 

                                                                                                Talha [00:11:59] It, I guess. Yeah.

                                                                                                 

                                                                                                Victoria [00:12:00] And so we kind of both went on board when, you know, to check it out and then walked out, looked at each other and like, I don’t think this is that. Oh, boy. Oh, no. Yeah, I just I just said to him, like, I think we got to, like, experience different boats and see what we like. And it started with sailboats. And I said, like, I think you got to get your certification and just let’s start chartering, because that’s something we could figure out and do. And and so that’s what we did. He went and he got it certified as a certified and joined sailing club. And we started charter different sailing boats, you know, splitting it with friends and cost and just going out on different sailboats, everything we could charter, everything we could afford to do.

                                                                                                 

                                                                                                Talha [00:12:39] Monohull Catamaran.

                                                                                                 

                                                                                                Victoria [00:12:40] Yeah.

                                                                                                 

                                                                                                Georgia [00:12:41] And then I think that’s a really good point actually, because I think when people think about getting into boating, it can feel quite inaccessible, obviously, from a financial side. But as you say, if you’re chartering it, you split it with friends. If there’s a group of you, it can actually be a good way in Conta if you don’t have that immediate, you know, capital.

                                                                                                 

                                                                                                Talha [00:13:02] Oh yeah. Oh, for sure. And then it’s fairly affordable actually. Yeah. Because even on a monohull let’s say you’re chartering a 36 foot sailboat Monohull you know, you’re shared with six other people or eight other people which are still okay on that. So I suppose it’s, it’s actually pretty affordable.

                                                                                                 

                                                                                                Victoria [00:13:18] Yeah, it’s definitely very doable. You know, started like that. And then, you know, we just wanted to we were thinking maybe to get like a small center console and maybe not live on at first. And little by little as we were shopping, it just got bigger and bigger. And maybe we should get something we spend a weekend on and maybe we should get something we could spend a week on and maybe we should just live on it. So it’s just like progressing to and we ended up with a basically a 47 foot powerboat. Oh, but yeah.

                                                                                                 

                                                                                                Talha [00:13:44] Yeah, that’s nice. Yeah. We just took which.

                                                                                                 

                                                                                                Victoria [00:13:47] We just sold three weeks ago.

                                                                                                 

                                                                                                Talha [00:13:49] Yeah. Yeah. I have a power boat myself. 40 foot and like it, it doesn’t have the aft cabin involved and everything but yours probably did a stateroom in the middle and this and that. And that’s comfy, right? And did you do anything exciting with that? Would you go with it or.

                                                                                                 

                                                                                                Victoria [00:14:02] I mean, just just around on a lake? I don’t mean.

                                                                                                 

                                                                                                Talha [00:14:04] Yes, close.

                                                                                                 

                                                                                                Victoria [00:14:05] By. Yeah. We didn’t do I mean we would charter on the Caribbean and stuff. So we did that as more of a trips and then obviously on road.

                                                                                                 

                                                                                                Talha [00:14:14] We did a lot of whale and dolphin watching.

                                                                                                 

                                                                                                Victoria [00:14:15] Yeah, we did a lot of.

                                                                                                 

                                                                                                Talha [00:14:17] So no destination just going out in the bay and just to see what marine life was around and that was always fun.

                                                                                                 

                                                                                                Victoria [00:14:23] Do you have.

                                                                                                 

                                                                                                Talha [00:14:24] Nine? Is Lourdes It’s okay. Oh, okay. 1989. Yeah, yeah, yeah. And I like the whole because the older boats, they have a thicker hull, and I go down from Boston to Virginia all on the outside, and, you know, she didn’t care. She’s like, Yeah. Oh, yeah. Like, yeah, a smaller but in a newer boat is the crazy bit as well. I don’t think I would have done the same, you know, I would have been freaking out. Yeah, it would have just been getting tossed around because I was, I was 50 miles off shore. Yeah, yeah, yeah. So the figured well but the currents are now so you alluded to. This boat is sold.

                                                                                                 

                                                                                                Victoria [00:15:01] Already installed.

                                                                                                 

                                                                                                Talha [00:15:03] Right?

                                                                                                 

                                                                                                Victoria [00:15:04] Yeah, it’s gone.

                                                                                                 

                                                                                                Talha [00:15:04] And we’re waiting for a new board. Yeah. What’s happening now? What’s. What’s the new dream? I mean, we don’t. We did. We did get little intermediate boat from Miami.

                                                                                                 

                                                                                                Victoria [00:15:17] Yeah. I mean, we are waiting. We’re building. Just assuming everybody knows, People don’t know. Oh, what’s the new thing?

                                                                                                 

                                                                                                Talha [00:15:23] Oh, that’s right. Yeah, that’s right. That’s right.

                                                                                                 

                                                                                                Georgia [00:15:26] Read the news. Tell us the big news a little bit.

                                                                                                 

                                                                                                Talha [00:15:29] You’re saying that people which are listening to this right now are not watching and following us on YouTube?

                                                                                                 

                                                                                                Victoria [00:15:35] Not yet. Yeah.

                                                                                                 

                                                                                                Georgia [00:15:36] I know already. They will.

                                                                                                 

                                                                                                Victoria [00:15:38] Do.

                                                                                                 

                                                                                                Talha [00:15:38] Yeah.

                                                                                                 

                                                                                                Victoria [00:15:41] It’s a little shameless. So what are we doing?

                                                                                                 

                                                                                                Talha [00:15:43] We we commissioned and ordered a bearing. 75 Explorer has just a steel aluminum build. I know. That’s what we think, too. All for.

                                                                                                 

                                                                                                Georgia [00:15:54] That.

                                                                                                 

                                                                                                Talha [00:15:56] It’s a huge, Huge. Yeah. You’re going to need a crew for that one. Love it. We will.

                                                                                                 

                                                                                                Victoria [00:16:01] We will have a crew.

                                                                                                 

                                                                                                Talha [00:16:03] We’re going to have two extra, two extra people and. Yeah. We also want to do it like a little bit off a charter right in the Bahamas, at least starting in the Bahamas. So this is going to be it’s going to be doing a North-South track, like regular like or but it’s going to be doing like Snowbird Road sort of consistently. Or is it going to stay in one place or And we don’t know exactly. And I know the first season we’re going to be in the Bahamas.

                                                                                                 

                                                                                                Victoria [00:16:27] Yeah, we haven’t exactly decided. We’re still a bit out, so we’ll see what the world is like. You know, that’s it’s great to have make plans right now, but you just you just don’t know. You kind of have to be prepared for an event. So I think once you get a little closer, the plan is to definitely have the first season in the Bahamas. That’s where we’ll start and then we’ll see where we go from there. I mean, it’s a Florida ad, so, you know, it’s always.

                                                                                                 

                                                                                                Talha [00:16:50] A long range sighting.

                                                                                                 

                                                                                                Georgia [00:16:52] Very cool. Um, so you’ve obviously just bought a boat, so that’s pretty cool. So what are your top tips for people wanting to go to buy a boat? Did you go through a broker? Did you you know, how did that process work for you guys?

                                                                                                 

                                                                                                Victoria [00:17:08] Well, well, this is a little different, I guess, for us. I mean, if we would speak of our first experience with our previous marriage, I think would be maybe a little. I mean, this is different when you’re getting into building a semi-custom. Yeah. Explorer yacht. And so, of course, you know, we’ve had a relationship with the shipyard that started without any thought that we ever going to buy something like this. We just went to visit and completely fell in love with, you know, with product, the product. So but I think we can speak to our first experience, which I think was very interesting, and it probably will resonate with a lot of people that are out there shopping because we were not taken serious. A lot of brokers didn’t really give us time of the day. We didn’t know what exactly we wanted because we were a little bit all over the place, which I think is completely normal.

                                                                                                 

                                                                                                Talha [00:17:58] I think so too.

                                                                                                 

                                                                                                Victoria [00:17:59] Yeah. So yeah, but.

                                                                                                 

                                                                                                Talha [00:18:01] Yeah, I mean, for me it’s like I do have a broker’s license in Florida and California, but I think if I talk crap, I think it’s perfectly fine because probably the whole trade myself it now but, but jokes aside so like Victoria said beginning when we gotten into it that was sometimes there were certain brokers was like, okay, just send me everything you find and then I’ll do the call and you know, we’ll take it from there. I’m kind of thinking.

                                                                                                 

                                                                                                Victoria [00:18:28] Send me what you want to look at and I’ll schedule it.

                                                                                                 

                                                                                                Talha [00:18:31] So you’re saying like, Okay, do you want me to do your job now to figure me out and see what maybe works for me? So we had quite some interesting, you know, one broker to another to another, until we found a broker, which was super helpful. And he didn’t really care that we didn’t exactly know what we want. He showed us a couple of different boats and also took us out on one. Yeah.

                                                                                                 

                                                                                                Victoria [00:18:56] Which was something that really was he was the first one to really take a serious Yeah. And bought a lot with them and it was actually pretty quick. So I think it’s just fine. The broker that understands you, a lot of people are, you know they need time to figure out what they want and find somebody who I think it is really important. Yes, you can do it on your own. If it’s your really first boat, it’s probably best to do have somebody who has experience. So find somebody who believes in you and understands you just like a good real estate agent is the same, same thing. Have somebody on your side, gets in and find somebody a good tip for a broker, as if somebody wants to have you as a client for a long time, not as your one time deal client. And you’ll feel that when you find the right broker.

                                                                                                 

                                                                                                Talha [00:19:44] Especially after the bridge.

                                                                                                 

                                                                                                Victoria [00:19:46] Yeah, well, even before, you’ll know that they’re not just pushing you into every single thing. They’re asking what you want because they want to be able to sell you this one. Most of brokers know once you sell, they sell you this one. You will eventually sell that one. Sometimes pretty quickly. And buy another one. So you will just you will feel that. I think that’s really important to find a good broker that that’s going to take care of you. Yeah.

                                                                                                 

                                                                                                Georgia [00:20:08] I’m asking you is saying about not being taken seriously because you didn’t know what you want. I would predict that most the majority of people, when they think about buying a boat at the sort of lower end, don’t necessarily know what they want. You know, if they just get into it, surely you just need someone with a bit of patience and guidance to help you figure out what you want. And then you get people in and to the kind of not gateway drug, but you know what I mean? Then they’re in the first boat and they’ll become more knowledgeable as they go through and probably upsize, which people often do, don’t they, as you.

                                                                                                 

                                                                                                Victoria [00:20:40] Yeah, that, that too for Titus Israel for sure. More like a ten foot Titus. It’s a it’s a real busy.

                                                                                                 

                                                                                                Talha [00:20:50] Yeah. No I mean I agree with that. And I think part of it is when you get your first boat, it helps you figure out what more you need. Right. You’re like, Oh, yeah, I need a water maker. And oh, this is.

                                                                                                 

                                                                                                Victoria [00:21:00] How you use it.

                                                                                                 

                                                                                                Talha [00:21:01] More storage and yeah, you know, next one should have sales. Or maybe you had a mono hold and you’re like, Oh, I’m going to go for a cart next year. See that? And I think that’s we were reading stats somewhere. It’s almost like and I’m sort of making these up as well, but it’s like if you stay in the industry for like four years, then you’re like, Yeah, you’re basically staying for life, sort of. Okay. And almost like 40% of the people in that who end up staying for life end up upgrading. Yeah, right away, if not right away. They have like the five year mark or something. I think it goes like this year thing is that they figure out what they need. Yeah. How much they can afford. Maybe sometimes they’ll just sort of conserve their funds or whatever. Maybe like save more for the next boat or whatever. Yeah. And I think what’s really interesting what you guys do is that like the jumps, the last one was 47, new one is 75.

                                                                                                 

                                                                                                Georgia [00:21:51] That’s a joke.

                                                                                                 

                                                                                                Talha [00:21:52] But.

                                                                                                 

                                                                                                Victoria [00:21:53] But with that, with that vessel, it’s almost quadruple the boat just because it’s such a different thing and gross tonnage and volume, it’s it’s.

                                                                                                 

                                                                                                Talha [00:22:03] It’s actually way more than it’s. Yeah. Think about it. What was the gross tonnage on our net again? Oh, my God.

                                                                                                 

                                                                                                Victoria [00:22:09] 30 or 28.

                                                                                                 

                                                                                                Talha [00:22:12] 28 year old 174. So it’s it’s a huge jump in five six. Wow. It’s a big difference. Oh, custom. Have you gone with this? Like, do you guys know exactly what you want now? Are you, like, literally choosing the bathroom fittings? Like.

                                                                                                 

                                                                                                Victoria [00:22:30] Oh, yeah. It’s a semi. Yeah. So interior is very custom. So it’s just there are certain things you can do. Obviously, you cannot change bulkheads and you cannot, you know, not change in the hall shape. The our hall is whole number one of the 75 model. So we’re actually working really closely with the shipyard on tweaking some things that are. It’s probably the I’m assuming like the next one is going to be like, you know, the 75 is getting 90 styles version, whatever that is, because we’re changing some stuff which they’re adopted, they’re going.

                                                                                                 

                                                                                                Georgia [00:23:03] To be bringing.

                                                                                                 

                                                                                                Victoria [00:23:04] In to the model. I don’t know what kind of joking about it with the shipyard because they’re like, people are just going to come over and say, We want the 90 styles version. Yeah, it’s possible because we’re changing a few.

                                                                                                 

                                                                                                Georgia [00:23:15] Get commission on that now.

                                                                                                 

                                                                                                Victoria [00:23:19] Yeah, well, you know, like we said, we’re, you know, we’re all about just keeping it real and independent. So the second channel we didn’t want to for the first channel to feel like this becomes a boring channel, which of course is a huge journey for us, is building a dream yacht. So it’s really something we wanted to share. And we’re looking for the shipyard when we were searching that we could really work with and partner with in a way that we could show it all. It was a big thing for us to have this relationship. You know, it’s really special, which I think we’re super lucky that we.

                                                                                                 

                                                                                                Georgia [00:23:54] Followed.

                                                                                                 

                                                                                                Victoria [00:23:55] Us.

                                                                                                 

                                                                                                Georgia [00:23:55] Yeah. So tell us about your plans for the second channel. What will you be doing with the new yacht?

                                                                                                 

                                                                                                Victoria [00:24:01] So the plan was to start the second channel so we can really dedicated to this build and really get in detail and more of a tech talk and get more, you know, as fun it is to it to see the progress. But also people have so many questions about, you know, stuff that we don’t have time to cover or nobody else. It’s always fantastic when people tell us like, your Channel nine is so informative because I think primarily reason what we want with it is for it to be entertaining is for a whole family to be like. Most of people watch it as a TV show. They watch it on their TV, the whole family watches it. And that’s really, you know, kids and wives and husbands together.

                                                                                                 

                                                                                                Talha [00:24:42] So many families.

                                                                                                 

                                                                                                Victoria [00:24:43] Yeah.

                                                                                                 

                                                                                                Talha [00:24:43] It can show like it’s amazing.

                                                                                                 

                                                                                                Victoria [00:24:46] So that’s really the goal for it to be entertaining. So when people say like, well, it’s also super educational, sometimes we’re like, Really? It’s awesome, you know? But we feel like, oh, it could be so much more. Educational, but also don’t want to be boring. Yeah, you don’t.

                                                                                                 

                                                                                                Talha [00:25:01] Have too technical.

                                                                                                 

                                                                                                Victoria [00:25:02] So the second channel really gives us a chance to do to do both and to get a little more in depth on what you know, what it is to really go and build a yacht, what it takes, which also will be able to like help people, educate them, even if they’re not building a boat, what to look for, how to shop for the right thing. You know, how like where do you really draw the line of, you know, do you buy a dream boat or do you just buy a boat we can afford at the moment? And I think that’s that channel is just kind of gives people a bigger glimpse into what we’re going through because that’s a lot.

                                                                                                 

                                                                                                Georgia [00:25:35] And that will be the that will be the channel. The new channel is called Naughty Guys.

                                                                                                 

                                                                                                Victoria [00:25:40] Correct. And then you tie guys don’t do the gauge. That’s very different.

                                                                                                 

                                                                                                Georgia [00:25:45] Now. It’s going to be a different kind of go along side. And so Naughty Styles has kind of snowballed into lots of different things. So you also, I believe, have a clothing brand and merchandise. So how does all that kind of fit into the picture of the business?

                                                                                                 

                                                                                                Victoria [00:26:05] It’s actually funny because the merch was before we even started a YouTube channel. So I did have I did have the Naughty line, Not Shop, Naughty Dot is the Store. So which is right now actually is in a huge stage of expansion. So we’re adding a whole bunch of different products and collaborating with a bunch of brands and just it’s really exploding into like a nautical store. Yeah.

                                                                                                 

                                                                                                Georgia [00:26:30] So we have hard hats and things for the shipyard.

                                                                                                 

                                                                                                Victoria [00:26:33] No, no. Maybe we should.

                                                                                                 

                                                                                                Talha [00:26:35] Store logo on it. Yeah.

                                                                                                 

                                                                                                Georgia [00:26:37] You should do it. You should do a line of stuff to go around the shipyard. I love. I love.

                                                                                                 

                                                                                                Victoria [00:26:42] All areas.

                                                                                                 

                                                                                                Georgia [00:26:43] You should do it.

                                                                                                 

                                                                                                Victoria [00:26:44] Totally Local areas. Totally. Yeah. But yeah, so it’s it’s expanding. Like we just came out with the collab on the line of sunglasses, which are floating lighters. Yeah. So yeah, we were like, Oh.

                                                                                                 

                                                                                                Talha [00:26:57] No way. Yeah, they’re floating.

                                                                                                 

                                                                                                Victoria [00:26:58] Yeah, they’re kind of the first line of floating aviators on the market. That’s a bigger scale. Yeah. So it’s pretty neat. And yeah, we’re working on a whole bunch of stuff right now actually. So within the next six months the store should be a lot bigger than what it is It’s been, let’s just say it’s been neglected by the lack of time. So busy.

                                                                                                 

                                                                                                Georgia [00:27:18] You’ve been buying a big blue.

                                                                                                 

                                                                                                Talha [00:27:22] Building which you.

                                                                                                 

                                                                                                Georgia [00:27:24] That’s everything from for the last few months we’ve been buying a big.

                                                                                                 

                                                                                                Victoria [00:27:28] But I know we’ve been busy. Yeah, exactly.

                                                                                                 

                                                                                                Talha [00:27:32] And I’m still running a company, too.

                                                                                                 

                                                                                                Victoria [00:27:34] Yeah. Oh, yeah. Rico has a whole marine company in California, which has been so busy.

                                                                                                 

                                                                                                Georgia [00:27:41] Tell us about. What’s that? Right.

                                                                                                 

                                                                                                Talha [00:27:43] Well, I own a dealership in Carson, which is a little bit outside of L.A. We have dealer for Yamaha outboards, for brake tenders, for Kelly’s tenders, Propulsion Electric Motors, which we actually became now the largest dealer in the world. We just found out that was pretty exciting. And then on the on the big bold side, we are doing yacht maintenance and yacht management for boats which are not full time roles. Yeah, that’s cool. So that probably keeps you busy.

                                                                                                 

                                                                                                Victoria [00:28:12] Yeah.

                                                                                                 

                                                                                                Talha [00:28:13] Right. Yeah, yeah, yeah.

                                                                                                 

                                                                                                Victoria [00:28:16] Trying to juggle everything else.

                                                                                                 

                                                                                                Georgia [00:28:18] So yeah, I was going to say though. I do. Yeah. I was not the only string in your boat. Recode Tell us about DJ Rico Place.

                                                                                                 

                                                                                                Talha [00:28:26] Yeah, so when I moved from Germany a while back to L.A., I switched gears. I used to be a paramedic back in Germany, and when I moved to L.A., I started driving the stretch limousine for about a year. And after that I went into my passion, my passion kind of like my livelihood and started producing music and playing in nightclubs and festivals, then later on and became a resident DJ for Insomniac, which is one of the largest promoters in the world, just like EDC, Las Vegas, EDC, Orlando and all the other big.

                                                                                                 

                                                                                                Victoria [00:29:00] And big, big festivals. Yeah, Mesa as he’s been, he’s kind of tried to retire and they didn’t let him. So he’s I always say he’s like semi-retired. So he still plays some, some big clubs.

                                                                                                 

                                                                                                Talha [00:29:13] And a couple of times a month or.

                                                                                                 

                                                                                                Victoria [00:29:14] So, some good big festivals here and there. But yeah, it’s kind of a well-paid hobby at this point.

                                                                                                 

                                                                                                Georgia [00:29:20] Yeah, it’s fun to be having you having some ducks on the new boat.

                                                                                                 

                                                                                                Talha [00:29:25] Yes, for.

                                                                                                 

                                                                                                Victoria [00:29:25] Sure. It’s been that’s been definitely an interesting thing to incorporate and.

                                                                                                 

                                                                                                Georgia [00:29:32] Yeah.

                                                                                                 

                                                                                                Victoria [00:29:33] Sound system, we’re going to have a pretty ridiculous sound system on. You need.

                                                                                                 

                                                                                                Georgia [00:29:37] It. You need.

                                                                                                 

                                                                                                Victoria [00:29:38] It. You know, I didn’t really get to say yes.

                                                                                                 

                                                                                                Talha [00:29:41] I agree.

                                                                                                 

                                                                                                Victoria [00:29:43] I just had to, you know, and that’s like the happy husband type of just let him. But he has to have it.

                                                                                                 

                                                                                                Georgia [00:29:50] Well, if you if you have any if you have any parties on board, I think the SHIPSHAPE team will be very happy to come along and help trial the sound system. Some point.

                                                                                                 

                                                                                                Talha [00:29:59] Yeah. Come on, man.

                                                                                                 

                                                                                                Victoria [00:30:02] Oh.

                                                                                                 

                                                                                                Georgia [00:30:04] Fantastic. How do you guys generate. Rude question. How do you generate your revenue if you don’t get money for the tours?

                                                                                                 

                                                                                                Victoria [00:30:11] Mm hmm. So, YouTube, we. We make money with YouTube revenue. That’s, you know, that’s obviously the the main source. Of course, we do some paid integrations which are completely separate in the videos. So that’s really YouTube and every other avenues that we have. We also put together sailing yacht vacations. So we do charters, organize charters a few times a year. So we’ve been doing that on our own for probably about five years. And it’s, you know, it’s been we love it. We like doing it. So it’s the next step with our boat is sort of like the next level that we’re going to take that too. That’s part of the reason why we were building that boat specifically. Yeah.

                                                                                                 

                                                                                                Talha [00:30:53] Exactly. Exactly. And then the parallel line, is it revenue generating?

                                                                                                 

                                                                                                Victoria [00:30:58] Yeah, yeah, yeah, yeah, yeah, yeah, yeah. I mean, of course it’s all, you know, there’s, there’s Instagram and there’s the merch and all this, all ties together. But yeah, just on, on YouTube where the primarily the tours are. Yeah. That, that would be our first thing. So thanks everybody was watching the commercials That really helps them.

                                                                                                 

                                                                                                Talha [00:31:18] I’m also trying to think about just again like we, we’re trying to get new people into the space. And again and you guys have uncovered pretty cool niche and a bunch of cool niches, right? Like apparel, for example as well. I think there’s just like a handful of brands for brands. Yeah, for nautical stuff. Yeah. And same thing with like the, like we were saying there’s at Home TV Guide, but there’s no boating thing and you guys are the first sort of inroad into that as well. And so it’s really interesting how you’ve got these different pieces and I’m just trying to knit them together to show people, you know, there are so many different ways out there. Just once you joined the industry, you could do this, you could do this. And is there anything that we’re missing in that picture just to show people that, hey, there’s there’s so many stones that can be unturned? Would you add anything to that? The clothes, the videos?

                                                                                                 

                                                                                                Victoria [00:32:04] Yeah. Well, if we find probably launch one before, we will tell everybody what to do.

                                                                                                 

                                                                                                Talha [00:32:10] No, I’m asking about the stuff that you’ve done. That’s what I’m saying. Is that out of your experiences, What? Captain? Like, you know, as always, you can get that during that experience as a on the boat. And yeah, I mean, some days.

                                                                                                 

                                                                                                Victoria [00:32:21] Unscrewing would be a great way to get into.

                                                                                                 

                                                                                                Talha [00:32:26] Close quarters outboard business and maintenance business.

                                                                                                 

                                                                                                Victoria [00:32:30] Right? I mean we both have licenses.

                                                                                                 

                                                                                                Georgia [00:32:33] Oh, very cool. You both Captain?

                                                                                                 

                                                                                                Talha [00:32:35] Yeah.

                                                                                                 

                                                                                                Victoria [00:32:35] Mm hmm.

                                                                                                 

                                                                                                Talha [00:32:36] Nice. Yes, we are. That helps. Yeah.

                                                                                                 

                                                                                                Victoria [00:32:38] Yeah, yeah, definitely. And I. I always say, like, you know, even if you’re even if you’re a couple getting into it and you’re debating, you know, one of you is going to go get a captain’s license debating the the other person’s going to do it if you can do it, because it just it makes it so much easier to communicate, to kind of speak the same language. So as annoying as hard the test was, I think it was well worth it just to just to be able to be on the same page like, you know, not having the same silly questions that I used to ask.

                                                                                                 

                                                                                                Georgia [00:33:12] Yeah, I know.

                                                                                                 

                                                                                                Talha [00:33:12] And I think that it’s cool.

                                                                                                 

                                                                                                Georgia [00:33:14] Yeah. You’ve got a lot of strings in your bow, both of you. Do you feel this is probably just me speaking personally, but do you ever feel like there’s too many things? Yes. Yeah, all the time. I sometimes feel like I spread myself thin by as a freelance writer by committing to, you know, 500 different projects. Do you ever wish you could streamline and just do, like, one thing?

                                                                                                 

                                                                                                Victoria [00:33:36] I just wish I could grow my team faster. And I think that’s really the I mean, we enjoy like all the, you know, the like the avenues of what we’re doing. We like all of them. There’s not enough time in a day. I’m sure that’s how you feel. But I’ve we’ve been expanding our team, which is, you know, which has been very helpful. I just can’t like, I feel like I can expand it fast enough. We literally just had this conversation over dinner yesterday. I’m like, I think I need another person. So I think that’s the only thing. But yeah, it’s it is a lot of different things, but they all kind of come together like it’s all like, if we don’t do this one, it’s sort of missing. So yeah, I feel like we have to, we have to do all of them.

                                                                                                 

                                                                                                Georgia [00:34:17] I’m Where do you see the future of the yacht YouTube going? Wedge How do you see it kind of growing more creators, obviously, but do you see other particular trends you see coming up more?

                                                                                                 

                                                                                                Victoria [00:34:29] I think. Well, YouTube is, you know, is going to be the new TV. So I, I think that like we just launched our Roku channel on Roku. We were launching an Amazon fire channel, I think next week. So I think that’s definitely going to be sort of an expansion of that space. No. One, I feel like very few people really watch TV anymore. So I think OnDemand is really the the future of the space.

                                                                                                 

                                                                                                Talha [00:34:57] I think so to.

                                                                                                 

                                                                                                Victoria [00:34:59] And you could see the trap that just just in the last two and a half years that we’ve been at, it’s it’s really the the people to watch out from all sorts of ages and countries and walks of lives. And it’s just it’s fascinating because every time we meet people, we’re like and it’s just it blows my mind, you know, like it blows my mind who watches our channel?

                                                                                                 

                                                                                                Talha [00:35:20] Something really blew me away is like, actually before we’ve gotten into the YouTube, our own YouTube channel, I always, always looked at YouTube kind of like, Oh, it’s like, how do you do this? That’s kind of a channel, right? You know, Oh my God, my iPhone is not working the way I want. Wanted to look like on YouTube. How to fix it until I realized now, like since we are in the in the field and I hear like who else is on watch it. And then people telling me, oh, I don’t have cable anymore. I don’t have TV anymore. I actually only watch YouTube like TV. And it’s like, Oh my God, I didn’t even I never really thought about this until about now. I’m watching YouTube whenever I have time, whatever, on a plane or whatever in between on STV instead of watching a movie or something. And that’s it’s cool and a really cool thing which I find which is unique to YouTube that anybody in the world, no matter where you create content, which is you’re not going to find on TV, I think that is the coolest thing about YouTube for me that I can I can follow someone’s life or someone’s content if it’s fine, you know, I’m interested in it and it’s never would be broadcast broadcasts, most likely on a TV channel. So I think that is a really cool thing.

                                                                                                 

                                                                                                Victoria [00:36:37] Yeah. And I think the the yachting industry has, I would say in the last year and a half, you could really feel that it’s recognizing that this is, you know, like five years ago we’d have, you know, get a press pass and I was probably like the only one with a press pass. And, and, but now it’s like there’s an influencer pastors world and things that didn’t exist, I would say, two or three years ago. So that’s really exciting. I think that the yachting industry is recognizing that this this is really working. We are being taken serious. We’re, you know, just from three years to this year, it’s you can feel like, you know, the the bigger companies, there are still companies that don’t get it, just kind of old school school tunnel vision video thing.

                                                                                                 

                                                                                                Georgia [00:37:25] We don’t need video marketing. We can just Yeah, pictures of nice I.

                                                                                                 

                                                                                                Victoria [00:37:30] Love I love work. Yeah. When we approach them sometimes, you know and they literally respond go, No thanks, We’re just going to keep doing what we’re doing. So I think it’s the best answer. Like it’s not really working for you.

                                                                                                 

                                                                                                Talha [00:37:43] Look good for you.

                                                                                                 

                                                                                                Georgia [00:37:44] Yeah.

                                                                                                 

                                                                                                Victoria [00:37:44] Oh, yeah, Yeah. So it’s it’s pretty funny. So sometimes it’s still it’s still challenging. But overall, the trend is this industry has changed.

                                                                                                 

                                                                                                Talha [00:37:55] Oh, yeah. I mean, for sure we hear we hear from from certain brokers of big, big brokerages without naming any names, but they’re one of the top five brokerages in the world where we are. Other YouTube channels are coming up in their board meetings or in their, you know.

                                                                                                 

                                                                                                Victoria [00:38:12] Their board members saying, what about these guys? Amazing.

                                                                                                 

                                                                                                Talha [00:38:17] I mean, that tells you something that there is a little bit of a change and an openness to.

                                                                                                 

                                                                                                Victoria [00:38:23] Or just we were just onboard of of a you know, a super yacht. And Ken and a gentleman came up and said hi to me on on the boat.

                                                                                                 

                                                                                                Talha [00:38:31] And I was for you.

                                                                                                 

                                                                                                Victoria [00:38:32] And I was, you know, just and these are like, oh, you know, I’m a fan of what you channel is like, Oh, great, thank you. And he’s like, I’m actually the naval architect behind this vessel and that vessel and I.

                                                                                                 

                                                                                                Talha [00:38:43] Don’t want to be.

                                                                                                 

                                                                                                Victoria [00:38:44] Like, You want your channel. And he’s like, Yeah, I love it. I’m like, This is crazy.

                                                                                                 

                                                                                                Talha [00:38:50] And you’re way too overqualified. Yeah, yeah, crazy.

                                                                                                 

                                                                                                Victoria [00:38:54] But it’s it’s awesome because I think it’s, you know, we getting the entertainment factor of it is really fun. Yeah. Because if you are in that industry, you don’t even if you have accessibility, you don’t always have time to go and look at all these boats, but you can sit in the comfort of your own home and just check out where were the, you know, what were the boats out there? Even if you are in the industry, it just such a cool glimpse into what this world is.

                                                                                                 

                                                                                                Georgia [00:39:20] Yeah, I think it’s good because you’re kind of bridging that sort of gap because you’ve got obviously you’ve got people in the industry who live and breathe in and may be more interested in the sort of technical side of it as well. But then you’ve also got people who just want to look around cool boats, you know, less kind of invested and involved. And, you know, it’s just a big spectrum of people interested. And I think you can kind of help dispel the myth that yachts is all glitz and glamor, can’t you? Because you guys are quite hands on with your maintenance and things, aren’t you?

                                                                                                 

                                                                                                Victoria [00:39:49] Yeah, I definitely.

                                                                                                 

                                                                                                Talha [00:39:50] Think we have.

                                                                                                 

                                                                                                Georgia [00:39:53] That. Maybe with the new boat you’ll have the crew to do that for you or not.

                                                                                                 

                                                                                                Talha [00:39:57] Oh, God, no. I’m sorry. You’re. Going to be hands on.

                                                                                                 

                                                                                                Victoria [00:39:59] He has to. I mean, that’s the whole point. Do you really?

                                                                                                 

                                                                                                Talha [00:40:03] Yeah.

                                                                                                 

                                                                                                Victoria [00:40:04] I know you do. I think it’s important to know what you know what is.

                                                                                                 

                                                                                                Talha [00:40:08] Yeah. I also want to be in the know, and I just want to be 100% sure. Okay. I know exactly what’s going on with about when I’m. When we’re running, especially with sharks.

                                                                                                 

                                                                                                Victoria [00:40:16] Well, we have two people, crew. That’s two. Our four crew. We are the crew. So it’s four total. Two of us and two more. So. No, for sure. We’re we’re going to stay super hands on. That’s that’s really, really important.

                                                                                                 

                                                                                                Georgia [00:40:30] Yeah. Okay. So there’s a lot of, um, just before we wrap it up, there’s a lot of there’s been a lot of coverage of superyachts obviously, recently. And so but you’ve just been at Cannes Yacht Show and, you know, you’ve seen kind of the state of the industry. What would you say? How is yachting at the moment? Obviously, there’s the complications around the war in Ukraine and everything in general. How do you see the state of the industry at the moment?

                                                                                                 

                                                                                                Victoria [00:40:55] It didn’t look like it’s as heavily affected as some people like it to perceive, let’s put it that way. I think there’s a lot of misconception behind what’s happening. It was pretty apparent in Cannes during the show to there were not many Russians being able not being able to get visas because normally you do see, you know, in the mist, like all the Europeans, but you also see a lot of Russian clients. Yeah.

                                                                                                 

                                                                                                Georgia [00:41:24] I mean, I think that proportion of the industry I can’t remember the percentage, but I remember seeing it’s 20 or 30, it’s a high. Yeah.

                                                                                                 

                                                                                                Victoria [00:41:31] So you did feel that this you felt that this show was definitely missing. And, you know, there’s a common misconception out there. You know, like we keep here, like, oh, there are all these boats they hiding in Turkey and they’re hiding here. And, you know, the truth is, if the boat is getting used in the Med and a Russian person who is not being sanctioned at all, they’re not their name is not on the list, they just can’t get a visa. That’s the current situation. You know, like my family has a hard time to get visas because that just by being Russian, that’s it. There’s nothing else. And that’s part of the reason why they’re moving their boats to where they can fly into and use them. It doesn’t mean that they’re hiding, but you definitely feel that that’s happening. I really hope that that just ends and gets resolved. And for the sake of, you know, normal people there are not really making a difference. And what’s what’s happening. It’s terrible. And I’m I but overall this you could tell that this industry is is on fire. It is so so busy. Yeah it’s been it’s an all time high And how many years.

                                                                                                 

                                                                                                Talha [00:42:36] Of many the last do it covered obviously the whole yachting industry.

                                                                                                 

                                                                                                Victoria [00:42:40] And everyone’s kind of expecting this dip but hasn’t dipped yet.

                                                                                                 

                                                                                                Talha [00:42:45] Or to your question really to answer your question, I agree with you because you know, everybody’s saying like, oh, we are heading for recession. We are in a recession. It’s going to get even worse so far. And I don’t know, knock on wood. Yeah, I don’t see it yet. Like prices have not really adjusted the way everybody was forecasting it already six months ago. I’m not saying that can happen, but I, I don’t know, Like the ordering books are full, so if you want to know what it is, if it’s if it’s a 40 foot catamaran, if it’s a super mega, the books are full.

                                                                                                 

                                                                                                Victoria [00:43:22] To where do you two years out of the next.

                                                                                                 

                                                                                                Talha [00:43:25] Year. That’s what I mean. And there’s a challenge of COVID related aftermath where we have shortages in supply in the supply chain, which still, again, you know, keeps ordering books filled up for a longer period of time and then also keeps the values of the used vessels up. So quite honestly, I don’t really see much of a change in the near future, to be honest.

                                                                                                 

                                                                                                Georgia [00:43:50] Yeah, that chimes with that. John chimes with what I’ve heard from other people, but it’s just. Yeah. Okay. So what would be your top tips for other people wanting to enter the the glitzy, glitzy, glamorous, not entirely glitzy, glamorous world of yachting YouTube.

                                                                                                 

                                                                                                Victoria [00:44:06] All right, you. Oh, yachting, YouTube.

                                                                                                 

                                                                                                Talha [00:44:08] Oh, okay. Is it just like hard work, new content. Like it’s got to be.

                                                                                                 

                                                                                                Victoria [00:44:13] Just do it.

                                                                                                 

                                                                                                Talha [00:44:14] Not just do it.

                                                                                                 

                                                                                                Georgia [00:44:16] Do it.

                                                                                                 

                                                                                                Talha [00:44:17] Be consistent. I think that’s the biggest thing. If you’re not consistent, it’s not going to work well.

                                                                                                 

                                                                                                Victoria [00:44:22] Find your niche. I think that’s really important. Like, you know, we’ve met a guy who is doing it just in French or a French market and I think it’s yeah, I think it’s great. And I think that yeah, I think it’s you know, there’s this time right. I’m not sure. Is that is it.

                                                                                                 

                                                                                                Georgia [00:44:39] No, I just spoke French, I just said 707.

                                                                                                 

                                                                                                Victoria [00:44:42] Oh God.

                                                                                                 

                                                                                                Georgia [00:44:46] GCSE French is coming in.

                                                                                                 

                                                                                                Victoria [00:44:48] That’s how much French we speak. Yeah, but there are find your niche. Find something that makes you unique that. Who would want to watch and don’t. I think the reason that our channel is working is because we didn’t look into it like, Ooh, what doesn’t exist? Let’s make something doesn’t exist. We just we were looking for something we wanted to watch and we created what we wanted to see. And I think that’s really the trick here. Like create what you think is missing. What you would watch, sit and watch. They’re not what you think is going to get views. And I think that’s the you know as you see like other sort of a copycat channels coming up and doing it it’s not working because that’s not really they’re just doing it trying to get views. So just be authentic, be who you are and get into it for the right reason and be consistent. That’s really that’s the biggest thing. Like decide how often you can deliver content that stick to it, you know? So like we have not missed a video since April of 2022. We’ve done, you know, video every Saturday consistently. There is a trend to take to take time off YouTube right now. Like there’s a lot of big YouTubers doing it. We’ve never missed one.

                                                                                                 

                                                                                                Talha [00:46:04] Since 2020 or.

                                                                                                 

                                                                                                Victoria [00:46:05] 2020. What about it? Right, for 2020? Oh, sorry, April 2020.

                                                                                                 

                                                                                                Georgia [00:46:10] April 2022 would be less impressive.

                                                                                                 

                                                                                                Victoria [00:46:12] Yeah.

                                                                                                 

                                                                                                Talha [00:46:12] That’s not which which which Saturday this is.

                                                                                                 

                                                                                                Victoria [00:46:17] We have not this one, but there’s a trend to do it. But I think if you have a successful channel, you can totally take a week, you know, take a week off or, you know, that’s okay. But if you’re trying to to do it, don’t you know, don’t do it. Really stick to it. If that means that you’re only posting, you know, twice a month. But let it be consistent.

                                                                                                 

                                                                                                Talha [00:46:36] Yeah.

                                                                                                 

                                                                                                Georgia [00:46:36] Make sense.

                                                                                                 

                                                                                                Talha [00:46:37] And then have you guys uncovered the viral formula yet? I know a couple of it. Is it gone viral? Like what? What did it we we thought we we thought we did but then some others which were very similar in terms of choice of both did not. So I don’t know.

                                                                                                 

                                                                                                Victoria [00:46:53] I think I mean we have we have a really you know, we have a really successful series on the channel, which is affordable, livable yachts. And I think that one does really well for us, and that’s in general is yachts under 500,000 that you can live on. That’s based on our kind of a market value in us, which wouldn’t buy you a house on the water, which in this market should be raised to about 800,000. I think so. You know, I think that that gap inflation. Yeah yeah I think is probably more realistic and that you know that does really well I don’t know I feel like we’ve on Instagram with the Orioles go viral quite often. I think we’ve got that one to figure it out. But with YouTube, I read this advice somewhere a while back, which really resonated with me, which I think is tremendous, if you really could like, internalize it. Yeah, yeah, exactly. It’s just don’t try to make every video successful. Just make videos you’re happy with. And it’s really the YouTube is all about that. And it’s really true. Like if you never go like this, no other channel does this, you know, it’s always a kind of a step up thing. And it’s been so true for our channel. And so sometimes it’s like he gets he takes it more close to heart. You know, he’s just like, why is this video not doing that well? And I’m like, it’s actually, you know, it’s like it’s just there’s so many factors that go into a video being successful. And sometimes you had everything right. Your your direction is right, you click through is great, but it is not it’s not doing it. You know, it’s not doing that well.

                                                                                                 

                                                                                                Georgia [00:48:26] I don’t know about yourself. Maybe don’t kill yourself obsessing over the details of why this why that just.

                                                                                                 

                                                                                                Talha [00:48:33] Keeps going to the next one.

                                                                                                 

                                                                                                Victoria [00:48:34] Yeah, just put the next one out. And that was the advice. Like, just put one out. Do your very best if you need to do a little, you know, if you if you need to optimize it, you think you can do better, do it, but don’t go crazy obsessing about it. It’s just there’s so much more that goes into that. So I think that’s the biggest thing. You can take it close to heart or you’ll get burned out really, really fast.

                                                                                                 

                                                                                                Talha [00:48:56] And what about like the interaction with the fans? Like, do you guys like literally some some YouTubers will say they replayed all the comments or something. You guys like read all of them. Do you need a separate member to like, answer them like I do as a person that I.

                                                                                                 

                                                                                                Victoria [00:49:09] Would love to have a separate team member, but I think that will create a big disconnect. I really I would say 90% of the comments I respond to as many as again, which is a lot of comments there. You know, many YouTubers I’ve met, they’re like, just reply to the first, you know, I reply to the first half an hour and then forget it. I don’t do that. I really believe that is really important to connect with, with your viewers, to know what they want. So as much as I would love to hand it over to someone, I think that would hurt us because I. I know what three I mean, he would be you could attest to that. But like, usually when I say like, I know this is what they want to see, that does. Wow.

                                                                                                 

                                                                                                Talha [00:49:52] Yeah.

                                                                                                 

                                                                                                Victoria [00:49:52] Yeah. Like I will push for video on their comments. Yeah. Because I’m like, we need to do this video. He’s like you. I know it was the same with our boat tour of our boat for like two months. It was the.

                                                                                                 

                                                                                                Talha [00:50:03] Only one this year and I was like, Why would we do it.

                                                                                                 

                                                                                                Victoria [00:50:06] A while? Well, I’d like to do it to our boat. People want to see.

                                                                                                 

                                                                                                Talha [00:50:09] It the most. What’s really video, right?

                                                                                                 

                                                                                                Victoria [00:50:11] So far, it’s still the most watched video, so.

                                                                                                 

                                                                                                Talha [00:50:13] But oh.

                                                                                                 

                                                                                                Victoria [00:50:15] I know what people want to see because I read their comments.

                                                                                                 

                                                                                                Talha [00:50:18] It’s like, who’s interested in watching a video for 24 Meridian? Like, nobody wants to see that. And I was majorly wrong. Yeah. Yeah, but no, but now it’s.

                                                                                                 

                                                                                                Victoria [00:50:27] Again, reading the comments.

                                                                                                 

                                                                                                Talha [00:50:29] Yeah, but they, they’re in love with you that you’re a fan, so they totally want to know what your boat is. Right.

                                                                                                 

                                                                                                Victoria [00:50:34] Yeah. I would want to see somebody if somebody has a channel, so. Sure. What’s your boat like? What’s your life is like? You know, like, just show by example. So no, I think comments are a huge portion of a success of the channel. I dreadful of the time that I can read all of them because I know it’s coming. But I am sad. So I think eventually yeah we have somebody on board the will help with it. I will still want to see the the interesting comments, the ones that are suggestions and feedback and you know, still would.

                                                                                                 

                                                                                                Talha [00:51:07] Want to summarize. Yeah.

                                                                                                 

                                                                                                Victoria [00:51:09] Oh for sure. Because it’s important. I mean, you know, not like comments like awesome video. You can do that. Yeah that’s okay. You know, somebody else can reply but if it’s some great feedback still and then of course we have this, you know, crappy comments like total trolls and bad comments.

                                                                                                 

                                                                                                Talha [00:51:26] And that still happens. Really.

                                                                                                 

                                                                                                Victoria [00:51:29] I read all of them and I post them all on Instagram and our insta stories, I blast them out and I absolutely I respond to them. I really like I do. I totally do. And I really enjoy when people backpedal. That’s really fun.

                                                                                                 

                                                                                                Georgia [00:51:45] Well, that’s exciting. You guys have quite a lot of views and followers that are probably not expecting you to actually reply. So it’s unnerving for people when you do.

                                                                                                 

                                                                                                Talha [00:51:55] Yeah.

                                                                                                 

                                                                                                Georgia [00:51:56] They feel they can.

                                                                                                 

                                                                                                Victoria [00:51:56] Be totally back. They totally backpedal. Yeah, they go, Oh no, I didn’t mean that. I love your channel. I was like, Wow, Really? So it’s really funny, but I post them insta stories all the time. And like, the worst ones that, you know, people go, I can’t believe I can’t believe you posting it, but I just think it’s, you know what? All you can do is laugh. Yeah, it’s and I love people’s response on Instagram our subscribers that will reply to it and how upset.

                                                                                                 

                                                                                                Georgia [00:52:24] You can be.

                                                                                                 

                                                                                                Victoria [00:52:26] Yeah, they just they have the best replies, just the greatest ones as.

                                                                                                 

                                                                                                Talha [00:52:30] Actual virtual bodyguards.

                                                                                                 

                                                                                                Victoria [00:52:32] I love it.

                                                                                                 

                                                                                                Talha [00:52:33] I love it. Yeah, yeah, yeah. No.

                                                                                                 

                                                                                                Georgia [00:52:38] I will. Well, would people be able to find you if they wanted to?

                                                                                                 

                                                                                                Victoria [00:52:41] So definitely check us out on YouTube. It’s 90 styles and the u t I styles with an S and 90 guys and then you guys. And also definitely check us out on Instagram. All same handles. We have a patron as well, which we focus on liveaboard content. So if you are interested and living on a boat, buying a liveaboard or getting a deeper glimpse into what we’re doing with our new build, that would be Patria would be the place to join. And we the reason for Patron is not like support us so we can live on. It’s really to give people more content. And so everybody from the lowest tier gets a Patriot only T-shirt. You know, we do a whole bunch of extra stuff that we do. So I, I feel like the reason we started is to create a community, not to make money. And it’s been it’s been amazing. Like we have a super cool patron community of people that we just really enjoy connecting with. And we also take them on a yacht tour. Sometimes they do.

                                                                                                 

                                                                                                Talha [00:53:46] Ask us questions.

                                                                                                 

                                                                                                Victoria [00:53:47] Yeah, exactly. It’s probably the easiest way to reach out to us, you know? But we do monitor our our website. So of course you can reach out to us via email and we’re really good on that. But yeah, anything else we have? Well, Facebook too. We’re kind of trying to be more on Facebook.

                                                                                                 

                                                                                                Georgia [00:54:04] And of course, DJ Rick’s gigs.

                                                                                                 

                                                                                                Talha [00:54:08] Yes. Yeah. So that’s on my Instagram. Yeah. And would be Do you advertise this summer? Really? Yeah. Yeah. If I play somewhere I post the fliers up. Yeah we’ll be Rico underscore rocks.

                                                                                                 

                                                                                                Victoria [00:54:19] Are acts.

                                                                                                 

                                                                                                Talha [00:54:20] August and as coastal Yeah.

                                                                                                 

                                                                                                Victoria [00:54:22] As the old but if you go on 90 styles you can click and see him pretty much every trial.

                                                                                                 

                                                                                                Talha [00:54:28] That we tacked on to her posts. Yeah yeah.

                                                                                                 

                                                                                                Victoria [00:54:30] Definitely check us out.

                                                                                                 

                                                                                                Talha [00:54:32] Stuff. Very exciting guys. It was it was great getting all these different insights. So many different sort of industries within the marine marine industry, so many niches. Right. And and I hope our listeners also got some Yeah. Some knowledge, some cool ideas maybe again like hopefully we’re hoping to get some brain gears working and be like, oh I could, I should get into the boating world one way or the other. But again, thank you so much. We’re excited about. Where you guys are going with this. Excited about the future. Good luck with your Explorer boat. Yeah.

                                                                                                 

                                                                                                Victoria [00:55:04] Thank you.

                                                                                                 

                                                                                                Talha [00:55:04] Good luck circumnavigating. All right. And definitely keep us posted. We’d love to have you back on at some point.

                                                                                                 

                                                                                                Victoria [00:55:10] And yeah, thanks for having us, you guys. This was really fun.

                                                                                                 

                                                                                                Talha [00:55:14] Yeah, absolutely.

                                                                                                 

                                                                                                Georgia [00:55:15] We’ll see you on board the Boeing 75. Then when we run this.

                                                                                                 

                                                                                                Victoria [00:55:20] Note, come party with us. We need a name. By the way, there’s going to be a big contest for the name.

                                                                                                 

                                                                                                Talha [00:55:26] So we need to find a good name.

                                                                                                 

                                                                                                Victoria [00:55:28] Yes, please. If you have some good names, send it our way. And we’ve been we haven’t decided yet, but we might give away like a tour of a boat or ride on a boat or something if somebody actually comes up with a name for us. So that’s. That’s out there. Come up with a good name for us.

                                                                                                 

                                                                                                Georgia [00:55:42] You better get thinking. I’m supposedly a professional writer, so yes.

                                                                                                 

                                                                                                Victoria [00:55:48] There’s a challenge.

                                                                                                 

                                                                                                Talha [00:55:49] But yeah, just one last quick thing. With a name like we’re always looking at all these different they’re the funniest boat names all over the world out there, right? Yeah. And we always think like, okay, how would that sound if you taking on water and you’re in a distress situation and it is as good as it gets? Well, maybe not so much anymore.

                                                                                                 

                                                                                                Victoria [00:56:08] Maybe is good as it gets. It’s not a good thing.

                                                                                                 

                                                                                                Talha [00:56:13] In keep in mind when you name your boat something when you’ve made a mayday calling from staying afloat.

                                                                                                 

                                                                                                Victoria [00:56:20] You go exactly saying, what is it saying alive. Feel alive. Yeah. Just. Just so yeah. It’s a show called Still Alive. And I was like, That would be funny if you called. Mayday, mayday.

                                                                                                 

                                                                                                Talha [00:56:32] Mayday. I’m still.

                                                                                                 

                                                                                                Victoria [00:56:33] A little.

                                                                                                 

                                                                                                Talha [00:56:33] Further, though. That’s a good twist. Yeah.

                                                                                                 

                                                                                                Victoria [00:56:37] Hopefully in those situations, but yes.

                                                                                                 

                                                                                                Talha [00:56:42] Thank you. Take care, guys. Yeah, you too.

                                                                                                 

                                                                                                Farah [00:56:58] Check back every Tuesday for our latest episode and be sure to like, share and subscribe to shipshape. Doc Pro. Doc Pro.

                                                                                                 

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